If you’re reading this website you’re presumably interested in therapy. And if you’re interested in therapy you’ll almost certainly have heard of BetterHelp. You be wondering about the pros and cons of Betterhelp, because there are other options.

You may have seen their listing at the top of the sponsored results when you googled the word “psychotherapy” or “counselling” or “hypnotherapy.” Or you maybe heard the name in one of the many podcasts which they sponsor. They do spend over 500 million US dollars per year on advertising, so they’re hard to ignore! But it’s also hard to ignore the very negative reports about them which can be seen online.
In the past year or so they have pushed into the UK therapy market in a big way. Their stated aim is to “maximise market share,” which is another way of saying “wipe out the competition.”
So on behalf of “the competition” I thought I’d write about the pros and cons of BetterHelp versus independent therapists like Pete Luce Hypnotherapy, and the differences between what I provide and what BetterHelp provides, and also to be fair, what we have in common. That way you can make an informed choice of what is best for you.
Differences.
I enjoy my job, and people who enjoy their work will generally do it better. Therapists do not like working for BetterHelp, as a google search will soon tell you. One reason is because they generally get less than half of the £60 per week that clients pay for weekly sessions. There’s other reasons, but you can research that for yourself.
When you work with me, your information is kept safely on my premises, and is not shared with anybody else. It doesn’t end up in a computer in America. You can google “BetterHelp privacy violation” to find out more.
I offer everyone a free initial assessment where we can meet in person, or on Zoom or a phone call, so I can assess your problems and whether I can help you, and you can ask questions and decide whether you want to work with me. Only you can know if I’m the right therapist for you. An AI or other computer programme, like on the BetterHelp website, can’t decide this for you, because a computer can’t know you. It has no feelings, no personality, no life experience.
I have over thirty years experience in hypnotherapy, and a previous career in mental nursing before that. Very few BetterHelp therapists have that amount of experience.
Similarities.
Those are the differences, but what do BetterHelp and Pete Luce Hypnotherapy have in common?
The price (as of August 2026) is the same, £60 per weekly session.
Both BetterHelp and Pete Luce Hypnotherapy offer support between sessions via email or text for no extra charge. Most therapists don’t offer this but I do..
BetterHelp offers a wide variety of therapists, but their computer chooses your therapist for you, based on your answers to their questions. With Pete Luce Hypnotherapy you can also have a wide variety of methods and styles of therapy, because I have training and experience in many methods, and I tailor my approach to each individual client according to their needs and preferences. If you’re not making progress we can switch to a different approach.
Want to know more? You can contact me via the contact form below, or phone me on 01392574669
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